Empowering Leaders to Inspire Change
Meet the dedicated experts driving meaningful transformation at JustKind.

Amira Taha
Co-Founder & Cultural Strategist
Amira Taha is a strategic equity, diversity, and inclusion leader and consultant with over 30 years’ experience in economic and social development, organisational transformation, and conscious leadership. Her work has spanned local government, the NHS, international development, and civil society, with a consistent focus on making systems fairer, more effective, and more human.
Amira is the creator of the Conscious Unbias®️ (CUb) framework — an eight‑stage model for dismantling bias and embedding intentional change. She integrates systems‑psychodynamic insight, participatory development practice, and strategic leadership development to help organisations evolve consciously and sustainably.
Her career began in Egypt, working in economic and social development before moving to the UK, where she rebuilt her career from the ground up. She is recognised for her work in race equity, gender equality, health equity, and cultural transformation, and is a trusted adviser to leaders seeking both organisational and cultural change.
“We’ve built systems that are efficient but not necessarily effective, measurable but not necessarily meaningful. If we want to change the world, we need to change what we notice, what we reward, and what we believe is worth doing — even if it doesn’t show up on a spreadsheet.” – Amira Taha
Fostering Leadership That Drives Lasting Impact
Founded by Amira Taha and Jamie Ridealgh, JustKind is dedicated to helping leaders and organizations create lasting change by addressing cultural, structural, and human dynamics that shape performance, equity, and wellbeing.
